Ms Monica Chien - School of Tourism at The University of Queensland

	Ms Monica Chien

Contact Details

Room Number

358
205

Lecturer
Ms Monica Chien

Building Number

39A
13

Campus

St Lucia
Ipswich

Telephone Number

+61 (7) 3365 1546
+61 (7) 3381 1584

Fax Number

+61 (7) 3346 8716
+61 (7) 3381 1012

Email

m.chien@uq.edu.au

Biosketch
Qualifications: DipSpanish(Taiwan), BBus(QUT), MBus(QUT), PhD(UQ, in progress) Area/s of specialisation: Specialises in consumer behaviour resaerch, marketing communication effects, and branding. Awards: 2006: Recipient of Australian Postgraduate Award (APA) scholarship 2006 2004: Commendation - 2004 Vice-Chancellor’s Distinguished Teaching Award Scheme, Queensland University of Technology 2003: Excellence in Teaching Award 2003 – Casual Academic Category, Faculty of Business, Queensland University of Technology

Research Interest
Research interests include sponsorship-linked marketing; the effects of sponsorship on consumer responses, brand evaluation and brand judgment; consumer comprehension process of advertising and other marketing communications (e.g. product placement); incidental processing/implicit memory of brand messages (e.g. sponsor signage), and sports marketing.

Professional Roles, Positions and Memberships

Member of the European Advertising Academy (EAA)
Ad Hoc Reviewer – Australia and New Zealand Academy of Management (ANZAM)

Associate Member of the Australian Marketing Institute (AMI)
Associate Member of Market Research Society of Australia (MRSA)

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